About Roots

Roots is not your typical festival.
It’s a living, breathing village. A co-created prayer. A remembering.
Held annually on Dharug Country (Webbs Creek, NSW), Roots Women’s Embodiment Festival brings together 600+ women to move, rest, rage, release, and rewild in sisterhood.

Here, the feminine is not a brand… she is a force.
Roots is what happens when women return to their bodies and the earth.

Our spaces are trauma-informed, earth-honouring, inclusive, and rich with artistic expression, ceremonial depth, and nervous system nourishment.

This is a calling to those who create not just to be seen, but to serve the collective.

The Role

We are seeking a passionate, creative, and grounded Social Media Creative to support the online presence of Roots Women’s Embodiment Festival 2025. This role is ideal for someone who thrives in feminine-led spaces, who understands nuance and depth in storytelling, and who can bring structure and strategy to the magic.

You’ll work closely with our Media Director to shape the visual and energetic storytelling of Roots across our digital platforms, from the first whisper of our 2026 vision to the post-festival reflection.

Key Responsibilities

• Social Media Management

• Create, schedule and publish content across Instagram, Facebook, and Meta platforms using Later and Meta Suite

• Support on the strategically plan of campaign timelines for festival announcements, ticket sales, facilitator spotlights, and community engagement
  

• Content Creation

• Collaborate with our design and comms team to produce graphics, reels, stories, and tiles in Canva

• Develop assets for storytelling (e.g., behind-the-scenes, quotes, rituals, sensory imagery)

• Repurpose longform content (blogs, transcripts, festival values) into digestible and engaging posts

• Video editing and reel creation
  

• Creative Direction & Energetic Integrity

• Ensure that every piece of content reflects the energetic tone of Roots: poetic, sovereign, embodied, soulful

• Help uphold our visual identity with consistency, care, and creativity

• Infuse aesthetic sensitivity and emotion into copy and imagery to inspire resonance, not just reach
  

• Community Connection

• Occasionally respond to comments and DMs with warmth, professionalism, and embodied awareness

• Offer insights into community sentiment and trends in engagement
  

Who You Are

• You have experience managing social media accounts for events, artists, or soul-led brands

• You are fluent in Canva and have experience in graphic design (Adobe Suite a bonus)

• You have used Later and Meta Business Suite and understand how to schedule, boost, and analyse content

• You understand how to translate energy into visuals - capturing the sacred, the messy, the magnetic essence of feminine spaces

• You are highly organised, self-directed, and clear and responsive in your communication

• You understand that Chat GPT is just a starting point to edit from, not the final content.

• You love women’s work and ideally have attended a Roots Festival or similar event before

• You are able to work within deadlines, take feedback well, and move with heart and humility
  
  

You Embody the Roots Principles

• Sovereignty: You honour your own truth while respecting the voices of others

• Safety: You understand trauma-awareness and help create emotionally and culturally safe online spaces that protect our women

• Synergy: You work collaboratively, are responsive, and bring a team-oriented energy

• Sacred: You treat this work not as content production, but as ritual and service

Bonus Skills (Not Required, But Valued)

• Experience with digital campaigns or email marketing (Klaviyo / Mailchimp)

• Copywriting skills with poetic or soulful flair

• Experience working in women's embodiment spaces, healing communities, or festivals

Timeline

• Role Runs: October 2025 – 13th February 2026

• Phase 1: Initial 4 weeks @ 2-3 hrs/week

• Phase 2: Initial 6 weeks @ 3-4 hrs/week

• Phase 3: Following 10 weeks @ 5-6 hrs/week

How to Apply

Please email us with:

• A short intro (written, video or voice note!) sharing who you are and why this role feels aligned

• A link to your portfolio or examples of past content you’ve created

• Your Instagram handle (if relevant)

• Whether you’ve attended Roots or similar women’s events
  
  

Applications close: September 29th 2025